Answer Engine Optimization (AEO) is the practice of structuring content so AI answer engines — like ChatGPT, Perplexity, and Google's AI Overviews — can understand, quote, and cite it accurately.
Search is shifting from a list of links to a synthesized answer. AEO optimizes for being the source that answer engines draw from: clear, self-contained definitions, structured data (schema.org), and machine-readable context like an llms.txt file.
AEO overlaps with traditional SEO but rewards different things — factual clarity and citability over keyword density. The goal is to be the page an AI trusts enough to quote.
Record a process in two minutes and watch it become searchable company memory — and a skill that can run it.